WHY MAKE THE SHIFT?
As avid runners, we see how gear has evolved to help us perform better, including our watches which deliver a torrent of information.
We simply asked: Why is this information not in our natural line of sight when we’re running? We want to see and interact with our metrics while staying focused. We want to use our energy on running and seeing the road ahead, not on our watch.
SHIFT makes it easier to see your stats, press buttons, and process information so you can RUN BETTER.