As runners, we’re constantly reaching for the split-second edge.
As engineers, we’ll take any excuse to tinker with the status quo.
It all came together during a run through downtown Oslo on a morning in early spring. Every time we looked down to check our pulse, our pace, our progress, the placement of our watches slowed us down.
We were losing time whenever we attempted to gain it. That’s when we realized that our watch bands were stuck in a previous century.
During World War I, watches made a revolutionary move: from the pocket to the wrist. However, the 21st century has brought new interactions between the watch and the human body.
It’s time for a watch band that can help us move forward.
2 years of protoyping later, we’ve designed a band that offers optimal, easy viewing of your watch no matter how you move through the day- whether you’re running, cycling or looking at the shopping list in the store.
Positioned in the natural line of sight, your watch is better able to do its job (and so is the human that wears it).
From pocket to wrist to sport, we are proud to be innovators of the long-awaited evolution of watches.
Help us change the face of time as we help you SHIFT into a higher gear.
the History of the wrist watch
James Gilmore & Andrew Green
With a background in molecular biology and marketing, James has a range of experience from biotech start-ups to VP of Marketing for a Fortune 500 company.
Known for both vision and creativity, he enjoys challenging the orthodox. A long-time runner and sailor, James met Andrew while living in Oslo, Norway where they would often run to work together. James lives in southern California and enjoys longboarding with his son.
Recently described as “A uniquely creative person. His thirst for the new is unmatched in anybody I have met. I recently introduced Andrew in a session we were giving as a ‘unique idea factory’ and that is the most accurate description i can think of him. He continually challenges the status quo, looks for novel applications of new technology and genuinely wants to push the boundaries of new ideas and technologies.” by Richard Milne, VP Global Marketing & eBusiness, Thermo FisherScientific.